Sell with AJ Auctions
South Africa's WhatsApp-first online auction house for livestock, game, hunts and general goods. Your lot in front of serious, verified bidders — with the paperwork handled.
How it works
- 1.
Consign
Send us your details and photos on WhatsApp — takes five minutes. We draw up the listing, you approve it.
- 2.
Auction
Your lot runs in a timed online auction. Bidders verify their WhatsApp numbers before bidding, and anti-sniping protection makes sure the best bid wins.
- 3.
Get paid
The buyer gets automated payment instructions the moment the hammer falls. Once payment clears, your payout lands in your account with a full VAT invoice.
Why sellers choose us
- Verified bidders only — every bidder proves their WhatsApp number before their first bid.
- No sale, no fee — commission is only earned when your lot sells.
- Proper paperwork — automated VAT invoices and payment tracking on every sale.
- Full transparency — you see every bid, and reserve prices are respected. If the reserve isn't met, nothing sells without your say-so.
- Built for animals — species, weight, horn length, pregnancy status, vet certificates and movement permits are first-class fields on every animal listing.
Frequently asked questions
What does it cost to sell on AJ Auctions?
Listing is free. AJ Auctions earns a commission on the hammer price only when your lot sells — the exact rate depends on the auction category and is agreed with you before your lot goes live. No sale, no fee.
What can I sell?
Livestock (cattle, sheep, goats), game (kudu, sable, buffalo and other species), hunt packages, weapons and outdoor gear, and general farm or lifestyle goods. Each category runs in its own dedicated auction market.
How do buyers bid?
Buyers bid live on the website. Every bidder must verify their WhatsApp number with a one-time code before their first bid, so you are never dealing with anonymous or fake bidders.
How do I get paid?
When your lot sells, the buyer receives automated payment instructions. Once payment clears, AJ Auctions pays your proceeds directly to your bank account — with a full breakdown of hammer price, commission and VAT on a proper invoice.
What about transport and permits?
Animals are sold voetstoots. Veterinary certificates, movement permits and transport are arranged between buyer and seller — we display your health certificates and permit requirements on the listing so serious buyers know exactly what they're bidding on.
How do I start?
Message us on WhatsApp. We'll send you a short sign-up form to fill in, photograph your animals or goods, and your lot can be live in the next auction.
Ready to sell?
Join the group for what you're selling, or message us directly — your lot can be in the next auction.